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Digital Marketing

How do I Get People to Find My Website? Top Strategies for Boosting Online Visibility

Getting people to find your website in the vast digital landscape can seem daunting, but with the right strategies, it’s ...

The Ultimate Guide to the Design of Products: The Art of Product Creation

Mastering the design of products is a ticket to creating successful products that not only look great but also function ...

How to Talk to Your Customers and Boost Your Business

Are you striving to boost your business by building strong connections with your customers? Look no further, as the key ...

Elevating your designs from boring to delightful

A breakdown of how to create delightful designs. How do I get started? ‘I’d rather my users be bored than ...

Working hand in hand with developers to build the right design

Here are some ways to improve your handoff process. It is essential to prioritize healthy and efficient collaboration between designers ...
team working in the office Business

Thinking of hiring? Consider outsourcing.

Updated: Oct 6, 2022 Here are a few reasons to go the agency route rather than hiring more staff. Time & ...

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Interested in learning more from us?

Check out our courses built by industry-leading experts for a closer look at all things product design and growing your business.

Course 5: Conversion Optimization

Oh, you thought you were done? You’re not done. But now we get to the fun stuff.  Set up tracking analytics and focus on driving traffic and conversion.  There’s nothing better than waking up to a full page of orders from FREE traffic.  

“But I’m launching another product!” or “My market is changing.” We have a course for that too, but you already have it.  Jump back to course 1 and let’s go again! Chances are we’ve updated again too! 

Want to jump right in to conversion optimization?  We can help! Just get in touch! 

Course 4: PRDs and POCs

Creating a PRD / POC is a critical step in development that a lot of people skip. Trust me, we’ve seen how bad that can go later.  The last thing you want is to solve a problem, but price yourself out of the only market that cares. These documents build alignment in your team, help to resolve development priority, and ensure you can profit from your venture. 

“Wait, my numbers don’t quite work!!” – Fear not, at this point there’s always a solution.  You can go back to course 1 and find a new story to sell the product you have, or go back to course 3 and see is a different solution is just as interesting to your market. 

If everything is lined up, the only thing left is to sell. Grab course 5 and build those pages that convert! Want to jump in to this course?  Drop us a line and we’ll see if we can help. 

Course 3: Landing Pages

Build and test landing pages to prove the solution you’re building is exactly what your customers are looking for! Use this process to define your product to match the market need and ensure you can make money as you scale your solution. 

Didn’t quite get the results you were expecting? No problem.  Take what you learned in course 2 to find a new angle, or go back to course 1 and refine your problem.  Sometimes the problem resonates, but people don’t want a solution, they just want to complain. 

Want to Skip directly to this course?  Drop us a line and we’ll see what we can do!

Course 2: Competitive Analysis

Through this course you find out what your competition is doing, and how you can shine above the noise! Competition isn’t always just another product – it can be a user behaviour or just being lazy.  

Find and test to find your proven differentiation from your competitors. 

Want to jump into this course?  Drop us a line.

Course 1: Next Steps

Course 1 is all about validation. We have some KPIs that give you the confidence you need to move forward.  If you don’t hit them on the first try, try again.  Some people want to jump ahead, but it will bite you later.  Keep on refining your solution at this stage to save you hundreds of thousands developing a solution that may never scale!