Don’t just know you can succeed.
Prove it.
We’ve been validating ideas for our large corporate customers, and for companies we invest in for years. But now, for a fraction of the cost, you can validate your business idea BEFORE you invest hundreds of thousands to test it in market. Our comprehensive programming will guide you through building a business from the ground up. From early stage validation, all the way to creating landing pages that convert and a business that scales.
Need more incentive?
Get the data to prove you have something worth investing in and we’ll share cost development.
If you leverage our framework and have the data to back your success, it opens up access to Discounted Services, Incremental Investment, and Personalized Guidance from our network of partners.







See what our clients are saying:
“I believe every founder should start their startup with this course. Full stop. You need to get data before you invest, and the approach you guys bring is wicked smart (what my friends say when I tell them what you guys are doing). I’ve learned a lot about my customers so far. I think your approach is thorough and makes total sense to me for what we want to achieve – know exactly what product/service that will have the highest Product Market Fit.”


“SnapPea’s program to validate you (as a business owner) understand your customer’s pain points – in a concrete & measurable way – is unique. It’s a structured approach to getting this basic building block right! Excellent experience. ”


“Loved the testing approach very much. As an engineer, testing is easier for me than the art of marketing. So I think now I can do testing and get help with graphics, design, style, etc, but use the testing as the basis for successful conversions.”te & measurable way – is unique. It’s a structured approach to getting this basic building block right! Excellent experience. ”


“When imagining our future success and daydreaming about getting an award for our achievements, the first people we will thank in our acceptance speech are Steven Fyke and Rob Farnham. They have taught us incredible tools to validate our assumptions, refine our value proposition, and helped us pivot. Their process has been invaluable; we believe it has changed our business for the better and know unequivocally that it has changed us for the better.”


“The marketing course offered through SnapPea took me from a very occasional Facebook user to someone able to create, run and analyze likes campaigns and ads. It reinforced the importance of truly talking to and listening to my users, then validating these ideas on a broader scale. The market information I’ve gathered is important, but even more important is the understanding of the methods used to gather this information so that I can replicate it again and again. With an open mind, anyone can determine if the market really wants their product (or how to talk about your product so the market really wants it). Thank-you so much!”

Used by Incubators across North America.
Interested helping to validate business models before you invest? Get in touch and we’ll help de-risk your portfolio and help them scale!
Used by Incubators across North America.
Interested helping to validate business models before you invest? Get in touch and we’ll help de-risk your portfolio and help them scale!
Can't you do this for me?
Yes we can! As part of our digital marketing services we offer a validation package that runs through course 1, 2, and parts of course 3. If you’re looking to move fast, our team will jump in and get it done. There are additional fees for more than one product, or multisided marketplaces.
Get Started

Course 1: Validation
How to talk to customers,
and validate your business
with real market response.
Data not Assumptions.
Get the tools you need to get the insights you want from your potential customers. Turn those insights into data and find the perfect messaging to build an inbound funnel and define a solution your customers want to buy.

Course 2: Competitive Analysis
Find out who your unknown competitors are, what your competition is doing and how to differentiate.
If you think you don’t have competition, or you know you do, this course is for you. We take you through both the traditional and digital tools and worksheets to ensure you have clear definition and differentiation to stand out in your market.

Optional Course 1: Google Analytics 4
Setting Up Analytics, Tag manager, and Optimize. You can't make good decisions without good data.
We give the quick and easy set up to get started and give you an insight on how to do more – a LOT more with the Google Analytics tools.

Optional Course 2: SnapPea Ventures
We share the risk,
and double your chances.
Watch this to find out more.
Spaces Limited.
Why go it alone? If you’ve got the data to prove you have a solution that can scale, we can help you get to market faster and cheaper than ever before. Our network of partners will support you through early exploration to raising your series A.

Course 3: Landing Pages
Build landing pages to test features, benefits, and ensure your solution aligns with your customers expectations.
Get the tools you need to get the insights you want from your potential customers. Turn those insights into data and find the perfect messaging to build an inbound funnel and define a solution your customers want to buy.

Course 4: PRDs and POCs
Create a product Plan,
validate your solution and
show how your business
will be Profitable.
We’ll provide you with the documentation templates, calculators to figure out what to charge, and the tools to be able to get better quotes, align your team and make the entire development process better and faster. No one wants to do this, but we KNOW it’s good for you, so we dropped the price!

Course 5: Conversion OPtimization
No matter what you're selling, even if you're driving traffic to your brick and Mortar, We Get You Converting!
Guess what! We’re testing again! But this time it’s to make sure you’re converting your traffic into customers. Regardless if you’re B2B, D2C, brick and morter, selling a product, software or a service. We have all the tips and tricks to drive conversion.

Optional Course 3: SEO
Learn how to build organic traffic to your site, And make sure you're not getting Scammed.
Get the tools you need to get the insights you want from your potential customers. Turn those insights into data and find the perfect messaging to build an inbound funnel and define a solution your customers want to buy.
We'll put our money
where our mouth is.
If you get nothing from the course, we’ll give you your money back. That’s it. We’re not making that promise lightly. We have the support of our amazing clients who can tell you how awesome it is.
