Wait—Meta? Really? Yes. Here’s Why.
(But Don’t Worry It’s not the only Option – Keep Reading👇)
We get it. The moment we say “Meta,” someone chimes in: “But my audience isn’t on Facebook.”
Here’s the thing: maybe they aren’t. But most of the time… they are.
In fact, over 80% of LinkedIn users also have Meta accounts—that includes Facebook, Instagram, Messenger, and the rest of the network. So before you rule it out, let’s talk about why we recommend Meta as the starting point for testing your audience and messaging.
Why Meta?
It’s fast. You can run a test in a day.
It’s cheap. Seriously—no platform gives you more targeting power for less money.
It’s flexible. Whether you’re testing imagery, messaging, calls-to-action, or entire value propositions, Meta makes it easy to isolate variables and learn quickly.
We’re not saying it’s the only option. Some markets won’t be a perfect fit. That’s why we include alternatives throughout this tutorial—whether it’s LinkedIn, Reddit, TikTok, or direct outreach, we’ve got you covered. But Meta remains the most accessible first step for most startups and teams trying to validate quickly.
The Real Question: Can You Find Your Audience?
Because if you can’t—on Meta or anywhere else—you’ve got a different problem. If you can’t reach the people you’re building for, how will they ever find you when it matters?
Whether you use Meta or another channel, the goal is the same:
Find your ideal customer profile
Put your message in front of them
Learn how they respond
Refine accordingly
And if you’re skeptical, that’s okay. Give it a try. It’s free to set up, and you might find something surprising.
And if you’re still not sold, hang tight. We’ll walk you through plenty of other options through this process. We can take the same process from talking to our customers and leverage email, Google Ads, or LinkedIn to test and validate your market opportunity.
Let’s find your audience—and let’s make sure your message actually works.
