How to Install Microsoft Clarity on WordPress
If you’ve ever wanted to watch how people actually use your website (where they scroll, what they click, and where they bounce) Microsoft Clarity is your new best friend. And the best part? It’s 100% free.
In this tutorial, we’ll walk through how to set up Microsoft Clarity on your WordPress website in just a few minutes using the official plugin.
What Is Microsoft Clarity?
Microsoft Clarity is a user behavior analytics tool that gives you insights into how real people interact with your site. It offers:
- Heatmaps: Visual maps showing where users click, scroll, and move their cursor.
- Session Recordings: Watch real visitor sessions to understand how they navigate.
- User insights: See rage clicks, dead clicks, and engagement metrics.
Whether you’re building a product, testing a landing page, or just curious about your audience, Clarity helps you make smarter decisions, without the guesswork.
Step-by-Step: Installing Microsoft Clarity on WordPress
Head Over to clarity.microsoft.com
Start by signing up (or logging in if you already have an account). Once you’re in, you’ll land on the Clarity Dashboard.
Click the “Add New Project” button in the top-left corner.
Create Your Clarity Project
Fill out your:
- Website name
- Website URL
- Industry
Then click “Add Project”. This creates a new dashboard just for your website.
Choose Your Installation Method
Once the project is created, you’ll be presented with different installation options. You can choose from popular platforms like:
- WordPress
- Shopify
- Wix
- Or install manually with code
For this tutorial, we’ll use the WordPress plugin (because it’s easy and it’s the official integration).
Install the Microsoft Clarity Plugin on WordPress
- Go to your WordPress Admin Dashboard
- Navigate to Plugins > Add New
- Search for “Microsoft Clarity”
- Click Install, then Activate
After activating, head into the plugin settings and log in using your Microsoft Clarity account credentials.
Once logged in, you’ll see a dropdown where you can select the project you just created on clarity.microsoft.com.
Verify That It’s Working
After selecting the project, Clarity should automatically connect and start collecting data.
To verify:
- Go back to clarity.microsoft.com
- Refresh the page
- You should see your new project active
Note: It might take up to 48 hours before you start seeing heatmaps and session recordings in your dashboard.
What If You’re Not Using WordPress?
If your site isn’t on WordPress, don’t worry. Clarity also provides installation guides for other platforms or gives you a tracking code snippet you can add manually.
Setting up Microsoft Clarity is one of those low-effort, high-reward tasks. You’ll get a clearer picture of what’s working (and what’s not) so you can improve your site, reduce bounce rates, and make better decisions based on real user behaviour.
If you haven’t set it up yet, now’s the time.
And if you’re already running ads or testing new pages, this is an essential step in understanding whether your traffic is truly landing the way you hoped.
