AB testing best practices
Testing One thing at a time…
What can you test?
- Benefits and features
- Headline(s)
- Sub-headlines
- Testimonials
- Product Image(s)
- Background images
- Background colour
- Calls to Action
- Pricing
- packaging
- Combo offers
- Sales Copy
- Your aspiration story
- Offer (an offer is more than price. It’s guarantee, shipping, support, upgrades, etc., )
- Guarantee
- Conversion goals
- Thank you page after conversion
- And basically everything else.
