Here’s our checklist of things to do before you begin
We’re trying to keep on top of changes to these processes, but they change a lot. If something is out of date, let us know and we’ll find the right resources.
Here’s what you need:
- A personal Facebook account: Instructions and Tutorial
- A Facebook Business Page: Instructions and Tutorial
- A Meta Business Manager Account: Instructions and Tutorial
- An Instagram account: Instructions and Tutorial
- Linking your Instagram account to your business manager: Instructions and Tutorial
- A Meta Advertising account (NOTE: this has to be in your business manager, not your personal account): Instructions and Tutorial
- A payment method in your advertising account: Instructions and Tutorial
- A Meta Data Source (Pixel): Instructions and Tutorial
- A Home Page: See the Chapter “Putting Up a “Good Enough” Site, Without Giving Away Your Secrets!”
The one thing you NEED TO DO before you start testing is run a likes campaign. Run it until you have 100 followers (or 100 additional followers) so you don’t get your account disabled.
