SnapPea Ventures Investment

Note in Non-legalese: We use a SAFE because it allows us to invest in your future without putting debt on your balance sheet and hurting your chances of future investment by others. If you succeed, we share in the reward. If you fail, you don’t owe us anything.


1. Investment Details

1.1. SAFE Agreement: SnapPea Ventures offers an investment through a Simple Agreement for Future Equity (SAFE). The terms of the SAFE include:

  • Valuation Cap: To be negotiated based on the company’s potential and market opportunity.
  • Discount Rate: A discount rate of 20% will be applied if there’s a subsequent financing round.
  • Conversion: The SAFE will automatically convert to equity in the company’s next priced round.
  • Most Favored Nation (MFN) Clause: The SAFE will include an MFN clause.

1.2. Transferability: The SAFE can be transferred but is restricted to companies or individuals in non-competitive industries.

1.3. Investment Breakdown: The total investment will not exceed $35,000 and will be a combination of cash and in-kind services. The cash component will range between $2,000 and $20,000, determined by SnapPea Ventures based on its evaluation of the company’s needs and what is deemed most beneficial.

2. Eligibility Criteria

2.1. SnapPea Course: Companies must complete and pass the SnapPea Course “Just one thing before you start.” A passing grade is defined by meeting or exceeding the “pass” criteria by at least 1.5%.

2.2. Scaleable Solution: The company’s product or service must offer a scalable solution. The exact definition of “scalable” will be at the discretion of SnapPea Ventures.

2.3. Technology Moat: Companies must possess a technology moat. This does not necessarily have to be patented, but it should be proprietary and challenging to replicate.

2.4. Top Performers: Only the top 10% of companies based on their performance in the SnapPea Course will be considered for investment.

3. Follow-On Investments

3.1. First Right of Refusal: In the event of a follow-on investment round, SnapPea Ventures reserves the first right of refusal.

4. Termination and Refunds

4.1. No specific post-investment criteria are set for this round. However, SnapPea Ventures retains the right to terminate the agreement in cases of a breach by the company.

5. Jurisdiction

5.1. These terms and conditions are governed by the laws of the province of Ontario. Any disputes arising out of or in connection with this agreement shall be resolved under the jurisdiction of Ontario courts.

Course 5: Conversion Optimization

Oh, you thought you were done? You’re not done. But now we get to the fun stuff.  Set up tracking analytics and focus on driving traffic and conversion.  There’s nothing better than waking up to a full page of orders from FREE traffic.  

“But I’m launching another product!” or “My market is changing.” We have a course for that too, but you already have it.  Jump back to course 1 and let’s go again! Chances are we’ve updated again too! 

Want to jump right in to conversion optimization?  We can help! Just get in touch! 

Course 4: PRDs and POCs

Creating a PRD / POC is a critical step in development that a lot of people skip. Trust me, we’ve seen how bad that can go later.  The last thing you want is to solve a problem, but price yourself out of the only market that cares. These documents build alignment in your team, help to resolve development priority, and ensure you can profit from your venture. 

“Wait, my numbers don’t quite work!!” – Fear not, at this point there’s always a solution.  You can go back to course 1 and find a new story to sell the product you have, or go back to course 3 and see is a different solution is just as interesting to your market. 

If everything is lined up, the only thing left is to sell. Grab course 5 and build those pages that convert! Want to jump in to this course?  Drop us a line and we’ll see if we can help. 

Course 3: Landing Pages

Build and test landing pages to prove the solution you’re building is exactly what your customers are looking for! Use this process to define your product to match the market need and ensure you can make money as you scale your solution. 

Didn’t quite get the results you were expecting? No problem.  Take what you learned in course 2 to find a new angle, or go back to course 1 and refine your problem.  Sometimes the problem resonates, but people don’t want a solution, they just want to complain. 

Want to Skip directly to this course?  Drop us a line and we’ll see what we can do!

Course 2: Competitive Analysis

Through this course you find out what your competition is doing, and how you can shine above the noise! Competition isn’t always just another product – it can be a user behaviour or just being lazy.  

Find and test to find your proven differentiation from your competitors. 

Want to jump into this course?  Drop us a line.

Course 1: Next Steps

Course 1 is all about validation. We have some KPIs that give you the confidence you need to move forward.  If you don’t hit them on the first try, try again.  Some people want to jump ahead, but it will bite you later.  Keep on refining your solution at this stage to save you hundreds of thousands developing a solution that may never scale!